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Setting Up Job Ads on Facebook Meta 📊

Follow these steps to set up a job advertisement on Facebook Meta using WootRecruit Hub and ensure all necessary accounts and pages are assigned for ad permissions.

  • Preparation:
    1. Access Meta Ads Manager and select the relevant ad account.
    2. Ensure the ad account and pages have the right user assignments.
  • Campaign Setup:
    1. Choose ‘Create Campaign’ and select ‘Traffic’ as the campaign objective.
    2. Set the campaign name to “Recruit Job Ads” and specify it as a ‘Special Ads Category’ for employment.
    3. Set the daily budget (recommendation: $2/day).
  • Audience Targeting:
    1. Select ‘Edit’ under audience settings and specify the location, focusing on the relevant job location (e.g., Petoskey, Michigan).
  • Ad Creation:
    1. Name the ad (e.g., “House Cleaner Job Ad”).
    2. Link the Facebook page and Instagram account if necessary.
    3. Choose ‘Create Ad’ and select appropriate media or use existing images that represent the job well.
    4. Set the headline (e.g., “Join Our Cleaning Family”) and input the primary text with details like pay range and job description.
  • Finalize and Launch:
    1. Review all settings and ensure the call to action is ‘Apply Now’ with the correct application link.
    2. Click ‘Publish’ to launch the ad and monitor the next day to ensure it is running correctly.
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