Lawn Care Industry: What’s the Strategy?

Mistakes and Lessons

Recruiting is tough, especially in industries where turnover is high. During a recent chat with Corey Bettinghouse, who runs a lawn service company, some common pitfalls and solid strategies came to light. The biggest mistake many make is hiring out of desperation, like when you pick someone just because they showed up. Corey pointed out that this quick fix seldom works out well. He also noted something important: never regretted firing. Letting someone go isn’t as bad as it often seems in our heads.

Continuous Recruitment

Keeping the recruitment pipeline full is super important and can change your game. It’s not about filling a position once it’s vacant; it’s about always being ready to find the next great hire. Corey’s business uses a consistent process that keeps them interviewing candidates regularly, no matter if they need to hire immediately or not. This method ensures they’re not just settling for whoever is available but are selecting the best fit for the team.

Culture and Consistency

Marrying the company culture to the recruitment process is vital. Corey shared how his team makes culture a focal point during interviews. They ask candidates what they know about the company. This helps to see if potential hires align with the company values from the start. Celebrating team achievements and recognizing personal milestones like birthdays or work anniversaries are small, yet powerful ways Corey keeps his team engaged and appreciative.

Creating a workplace where employees feel valued doesn’t require elaborate gestures. Simple actions tailored to individual preferences can make a big difference. For instance, finding out what your team members like and incorporating these details into daily operations can show that you care. Finding out what love languages resonate with your team members can make a world’s difference in how they react to your appreciation gestures. A team member who feels valued is appreciative and more likely to become loyal. Personal touch can transform the overall workplace atmosphere if you put some effort into it.

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