When it comes to recruiting, the goal is clear: attract, engage, and convert top talent. Yet, one of the most overlooked stages is getting applicants to fully complete and submit their job applications. This step is often where many businesses lose potential hires. Here’s how to make sure your application process is as smooth and engaging as possible.

Understanding Application Submissions

First, it’s crucial to differentiate between starting an application and submitting one. An “actual apply” means the candidate has completed and submitted the job application. The importance of this stage cannot be overstated, as it directly impacts your hiring goals. A high submission rate increases the likelihood of finding the right candidates, hitting your hiring targets, and ultimately, supporting your business’s revenue goals.

Common Pitfalls That Lower Submission Rates

• Clunky Application Processes: If your application feels outdated, disjointed, or confusing, candidates are likely to abandon it. The application process should be straightforward and intuitive.
• Irrelevant Questions: Including irrelevant or overly complex questions, especially those better suited for interviews, can frustrate applicants and lead to higher drop-off rates.
• Failure to Reflect Company Culture: Your application process should mirror your company’s brand and culture. This helps attract candidates who align with your values and deter those who don’t.
• Overcomplication: Simplify the application. The sole purpose at this stage is to gather essential information to determine if the candidate is qualified. Save deeper evaluations for later stages.

Tips for Improving Application Submission Rates

• Keep it Simple and Relevant: Tailor your application to the specific role you’re hiring for. Avoid asking for unnecessary information that doesn’t pertain to the job.
• Reflect Your Brand and Culture: Ensure your application process feels like an extension of your company’s identity. This will engage the right candidates and encourage them to complete the process.
• Engagement and Follow-Through: Make sure the process is engaging enough that candidates want to come back if they are interrupted. A smooth, user-friendly experience can significantly improve completion rates.
• Make It Worth Their While: Every ask should be balanced with a benefit. Ensure candidates feel valued throughout the process, so they are more likely to finish what they started.

Final Thoughts

Improving your application submission rates requires attention to detail and a focus on the candidate experience. By simplifying the process, ensuring relevance, and reflecting your brand, you can increase the number of completed applications and improve your overall recruiting success.