Hey there, readers!

It’s Libby again with WootRecruit. So what is WootRecruit? We are your go-to recruiters for the high turnover industry such as cleaning, lawn care, landscaping, roofing and construction. If you’re a service-based business, we are here for you. We are the first ever recruitment program tailored exclusively for the service-based industry, turning recruitment into a growth engine. Stay tuned and learn some hiring and culture strategies from one of our special guests.

Today we have, Molly Moran, owner of Green Sweep, a thriving house cleaning company based in Albuquerque, New Mexico. In this blog post, we’ll delve into our insightful conversation with Molly about the importance of nurturing company culture and the strategies she employs to maintain a vibrant and engaging workplace environment.

Molly’s journey in the service-based industry spans 15 years, marked by significant growth and numerous accolades, including being recognized as the “Best of Albuquerque” for seven consecutive years and recently named a “New Mexico Woman of Influence.” As someone deeply invested in her company’s culture and employee well-being, Molly shares invaluable insights into fostering a positive work environment.

The Cornerstone of Success: People, Culture, and Giving Yourself Grace

At the heart of Green Sweep’s achievements lies a strong emphasis on culture. Molly believes in the three P’s: people, planet, and profit, with a priority on people. Creating a workplace that values appreciation, empowerment, and recognition is central to their strategy. This approach not only fosters a positive environment but also addresses the basic human needs of being seen, understood, and appreciated.

Busting Myths Around Work Ethic

A common misconception in the industry is the belief that “nobody wants to work.” This defeatist attitude can sabotage potential hiring success. Companies like Dutch Bros Coffee exemplify how a compelling mission and a vibrant culture can attract and retain talent, despite offering wages that are not significantly high. The key lies in building a culture that people want to be part of, one that aligns with their values and offers a sense of belonging.

Measuring and Improving Company Culture

While culture is intangible, its impact is undeniable. Molly suggests regular surveys to gauge employee satisfaction and understand their perspective. Tools like “The Five Languages of Appreciation in the Workplace” provide frameworks for recognizing and valuing employees in ways that resonate with them. Personalizing appreciation and leveraging surveys can significantly enhance company culture and, by extension, retention and job satisfaction.

Taking Action Based on Feedback

The fear of receiving negative feedback can deter businesses from seeking honest input from their employees. However, surveys and open communication channels can reveal invaluable insights into the health of your company’s culture. Addressing concerns and making improvements based on feedback demonstrates a commitment to growth and can transform the workplace environment.

Conclusion

Nurturing a vibrant company culture is paramount for success in the service-based industry. Through her extensive experience and commitment to her employees’ well-being, Molly Moran exemplifies the transformative impact of prioritizing people and fostering a culture of appreciation and empowerment. As business owners, let’s heed her valuable insights and prioritize the cultivation of thriving workplace cultures.

Thank you for joining us on this insightful journey with Molly Moran. Be sure to subscribe to our channel for more engaging discussions on hiring strategies, company culture, and industry insights. Until next time, stay inspired and keep nurturing your company’s culture!