Performance: Fixing Poor Results with Custom Maps & Retargeting

Purpose: To give a thorough understanding and guide to drastically improve results for underperforming accounts by creating in-depth maps and drive more confidence in what you’re doing so results never feel random.

Watch the video for a detailed explanation of what can be considered Customer Expectations versus the reality of performance in the areas being targeted.

Keep in mind the following:

1. Calendly scheduled interview data matched the areas they have current employees almost exactly
2. The heatmap was pulled from BestNeighborhoods.org based on Household Income
3. The customer was asking to slow down targeting in Phoenix and other areas in the low/mid income areas to retarget in higher income areas