Performance: Fixing Poor Results with Custom Maps & Retargeting
Purpose: To give a thorough understanding and guide to drastically improve results for underperforming accounts by creating in-depth maps and drive more confidence in what you’re doing so results never feel random.
Watch the video for a detailed explanation of what can be considered Customer Expectations versus the reality of performance in the areas being targeted.
Keep in mind the following:
- Calendly scheduled interview data matched the areas they have current employees almost exactly
- The heatmap was pulled from BestNeighborhoods.org based on Household Income
- The customer was asking to slow down targeting in Phoenix and other areas in the low/mid income areas to retarget in higher income areas