Facebook Ads – Connecting your Account and Creating Job Ad

PostedMay 4, 2023

UpdatedMarch 27, 2024

ByLibby DeLucien

STEP 0: REQUEST ACCESS TO PAGE

Owner of business account must invite new people via email to gain access to the Meta Ad Account
Individual must click link received in their email and log into their personal Facebook account
- NOTE: No personal information or access to personal accounts will be accessed/available – It’s ONLY used connect the Business profile

Use “WootRecruit Clients – Job Application” as the campaign to organize everything in there

Make sure the Facebook Page used is the Clients, NOT WootRecruit (as in this example)
Name the Campaign with the following Structure: {Company Name} – {Position}
Manually add the URL associated with the application
Make sure to Add an Employee-Centric VIDEO to the ad whenever possible – if you do not have access to one, be sure to ask before defaulting to photo

Ad Category: Employment
Location: list every target city being used on Indeed
Add any and all interest that would identify with the persona of the applicant
- IE: Visual Arts or Charity organizations might connect well with a house cleaner
- IE: Cashback rewards or cash out refinancing may connect with lower income entry-level or mid-level positions
- IE: Bookkeeping, analytics, and business would not relate well for entry or mid-level positions most likely unless the position is specialized

Set Daily Budget to $1.00 by default (adjust if necessary or agreed upon by Client)
Schedule out the start date if necessary
Do not set an end date if not necessary