In compliance with industry standards, we’ve incorporated A2P (Application-to-Person) messaging to enhance the security and reliability of our SMS services.
What is it?
A2P registration involves registering your business and campaign information with carriers to facilitate better delivery rates and ensure legitimate use of the messaging platform. Without successful A2P Registration, you will be unable to send SMS messages through the platform, including any automations or notification reminders which are sent via SMS.
What are the benefits?
Improved Delivery Rates: Experience fewer message blocks and enjoy higher delivery rates.
Enhanced Trust: Carriers and members are assured that messages are coming from a verified business, fostering trust and engagement.
Enables 2-way communication: Allows you and your recipients to communicate directly, providing real-time interaction and enhancing the overall communication experience, which is invaluable for promoting a deeper connection.
Better Branding: Have your business name displayed as the sender to reinforce your brand with each message sent.
There is a one-time setup fee to handle the registration process on your behalf and maintain compliance with carrier regulations. The exact cost will be communicated to you during the A2P Registration process, as it can vary based on various factors. This is to ensure we tailor the setup to best suit your business needs and budget. (As of December 2023, a one time $21.50 registration fee)
Given these implications, we exercise caution and typically advise against this approach for businesses aiming to uphold high engagement standards with their applicants.